Strategic Planning
Solutions for generating and capturing demand.
Commercial Forecasting
Cost analysis, identifying spend saturation point & forecasting sales units & ROAS.
Regression Modelling
Point of Diminishing Returns
Sainsbury Formula with key considerations:
Market Volatility
Seasonality
Macroeconomics
Audience Segmentation & Personas
Segmentation based on demographic, psycho - graphic, custom intent & online behaviors
Detailed Customer Personas
Customer Journey Mapping
Audience Research & Insights
Brand Positioning
Competitive landscape analysis, SWOT, brand equity research and positional mapping
From Brand Sentiment to
Brand Equity and market share
Brand Equity and market share
Brand Equity and market share
Brand Equity and market share
Brand Equity and market share
Media Strategy
Providing channel, ad type & format, and placement recommendations
Channel Mix
Quarterly and Annual Calendar
KPIs led approach
Granular targeting
A/B testing
